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FILE 02 // IDENTITY
THE MASK
Control your identity. Dictate the reality.
"Just be yourself" is terrible advice when you are under attack. This manual teaches you the art of Identity Control—how to consciously design the persona you need to win the room, protect your privacy, and seize the advantage.
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- Strategic Invisibility: Master the "Gray Man" concept to blend in, gather intelligence, and avoid becoming a target.
- The Frame Game: Seize control of the narrative. Use the Authority, Prize, and Analyst frames to dictate the rules of any interaction.
- The Persona Workshop: Build custom, high-utility identities for negotiations, conflicts, and high-stakes environments using the Persona Design Canvas.